Daniel Klibanoff, Author at Multimedia Lists

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What is Data Appending and How Can It Enhance Customer Targeting?

by Daniel Klibanoff | Jun 5, 2025 | Marketing

In a world where personalization and precision drive customer engagement, data appending has become a key strategy for marketers and businesses. It helps brands move beyond basic information to uncover rich insights about their customers, enabling smarter outreach and...

Key Differences Between B2B and B2C Data Licensing Explained

by Daniel Klibanoff | Apr 2, 2025 | Marketing

Data licensing shapes modern business operations by enabling companies to leverage valuable information for strategic decision-making. This practice involves acquiring rights to use specific datasets for business purposes, ranging from market analysis to customer...